LogoArchive: Akogare 憧れ Extra Special Reissue
This is a limited edition "Summer 2021" reissue of the D&AD award-winning LogoArchive Extra Issue Akogare designed by Hugh Miller. It is printed with a custom PMS mix of neon orange and red inspired by Japanese stamps. This has been applied to three A3 sheets of Takeo Tamashiki–a beautiful Japanese stock with a geometric watermarked pattern–and folded down into an A3 booklet. Hold it to sunlight and see the pattern and logos interact.
This Extra Special reissue offers readers a new way to experience Japanese logo design and is a bright counter-point to the first edition. The reissue also includes the Pachica Insert, which has been heat embossed to create a semi-transparent effect revealing the story of the Mitsubishi logo using light and no ink.
Format A5 Booklet
Pages 24pp + 2pp Insert
Paper: Takeo Tamashiki
Ink: Custom PMS Mix
Stitching: Unbound
Design: Hugh Miller
Editor: Richard Baird
Print: Identity Print