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Experience and discover the form language and meaning-making of Japanese logo design with LogoArchive – Akogare / 憧れ. Awarded an Honourable Mention, Creative Review Annual and a Wood Pencil by D&AD.

LogoArchive – Akogare is an Extra Issue dedicated to the logos of Japan and has been designed by Hugh Miller. It features Japanese papers throughout, English and Japanese texts by Ian Lynam, Iori Kikuchi and project co-ordinator Richard Baird. The booklet is constructed from three A3 sheets of Takeo Tela 80gsm paper, printed both sides, folded down and collated into an A5 booklet. This issue also features an Extra Special insert. Using a heated die, Takeo Pachica is rendered semi-transparent to tell the story of the Mitsubishi logo.

Format A5 Booklet
Pages 24pp + 2pp Insert
Paper: Takeo Tela & Takeo Pachica
Ink: Process Black
Stitching: Unbound
Design: Hugh Miller
Editor: Richard Baird
Print: Identity Print