A delightful and rare Japanese design book documenting the assets of many of the iconic brands of the past. Highlights include the 1969 Pepsi rebrand, which covers logo, liveries, shop fronts and illustration, and IBM which includes the rarely seen signage system. Other brands include Eastern Airlines, International Paper and Paul Rand's work for Westinghouse. The vast majority of assets have come directly from the brand standards manuals, and have been seen by few people. What a gem.

If you would like to access many of the assets in this book, visit Brand Archive.